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Brand Cliches

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Highlights

  • Raman Kalia
  • ISBN13 : 9789352013593
  • ISBN10 : 935201359X
  • Language : English
  • Author : Raman Kalia
  • Publisher : Leadstart Publishing Pvt Ltd
  • Binding : Paperback
  • Book No. : 9789352013593
  • SUPC: SDL794459299

Other Specifications

Other Details
Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Short Stories
Manufacturer's Name & Address
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer's understanding with jargon and ploys.

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The images represent actual product though color of the image and product may slightly differ.

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