From The Publisher
The book has been designed topic and subtopic-wise, keeping the students’ needs in mind. The current edition has certain unique features:
This book is strictly as per the latest CBSE syllabus and covers complete matter as per the NCERT book.
After every topic, objective type questions and case studies are given based on the latest CBSE Sample Paper (2020). (Hints of their answers are given at the end of each chapter.)
At the end of each chapter, 40 objective type questions (20 MCQs + 10 Fill in the blanks + 10 True/False) are given along with answers at the end.
Keywords of each topic are given at the end of each topic, to help students to solve case studies.
A flow chart of each chapter is given at the end to recap the topics covered in that chapter.
Quick revision is given to revise all the topics in short time.
At the end of each chapter, questions asked in last 7 years' board exam are given, so that the student may get an idea of what types of questions are expected from this chapter. (Hints of answers of these questions are also given).
Case Studies are framed by using words strictly from the NCERT.
A solved sample paper of CBSE 2020 is also given.
Guidelines for project are also given. A sample project on Marketing Management is also given.
The Subject Matter is presented in simple language, in points, and along with diagrams, so that the student may find it easy to understand.
