Cart
Sign In

Sorry! Consumer Behaviour is sold out.

Compare Products
Clear All
Let's Compare!

Consumer Behaviour

This product has been sold out

pay
Rs  340
We will let you know when in stock
notify me

Highlights

  • GURPREET KAUR CHHABRA
  • ISBN13: 9789351197805
  • ISBN10: 9351197808
  • Language: English
  • Author: GURPREET KAUR CHHABRA
  • Publisher: Dreamtech Press
  • SUPC: SDL763787737

Other Specifications

Other Details
Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Legal Reference Books
Manufacturer's Name & Address
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

This book encompasses all possible aspects of consumer behavior understood and studied so far. The book has been divided into Two parts. The First Part of the book (including chapters 1 to 10) comprehensively covers various topics under the ambit of consumer behaviour studies. The Second Part of the book (including chapters 11 to 16) has been dedicated to consumer behaviour peculiar to particular sectors. Individual chapters have been dedicated to develop an understanding of changing consumer trends and behaviour often seen in rural, retail and service sectors. Due to an increase in the trend of online buying in India, online buyers' behaviour and factors influencing online buyer behaviour, have also been included in the book.

Terms & Conditions

The images represent actual product though color of the image and product may slightly differ.

Quick links

Seller Details

View Store


Expand your business to millions of customers