Notifications can be turned off anytime from settings.
Item(s) Added To cart
Qty.
Something went wrong. Please refresh the page and try again.
Something went wrong. Please refresh the page and try again.
Exchange offer not applicable. New product price is lower than exchange product price
Please check the updated No Cost EMI details on the payment page
Exchange offer is not applicable with this product
Exchange Offer cannot be clubbed with Bajaj Finserv for this product
Product price & seller has been updated as per Bajaj Finserv EMI option
Please apply exchange offer again
Your item has been added to Shortlist.
View AllYour Item has been added to Shopping List
View AllSorry! The Consumption of Mass: Theory and Practice is sold out.
You will be notified when this product will be in stock
|
On the Back Cover
Ideas of mass dominate twentieth century thought. Mass has been core to its triumphs and complicit in the darkest hours. Alongside a repulsion to mass - genocide, bureaucracy and the crowd - lies an unceasing consumption. The icons of progress, democracy and civilization are all mandated by the globalization of wealth, the rise of popular culture and mass access to information.
Yet mass remains the least examined idea in the sociological canon. Indeed, its analysis seems all but abandoned today. The status of mass as antinomy to individuality is made even more vacuous by postmodernity's celebration of the individual as host to a mass of signs.
This volume sets out to reverse the neglect. Arguing that mass is key to understanding the materialization of social relations, the collection opens up contemporary thinking about identity, choice and values. With new contributions by Zygmunt Bauman, Robert Cooper and Dane Rose, these twelve innovative papers draw together debates on social theory, community, materiality and consumption.
The images represent actual product though color of the image and product may slightly differ.
Register now to get updates on promotions and
coupons. Or Download App