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Diploma in Marketing Management INTRODUCTION Marketing Management is a business discipline focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the companys objectives. Marketing management therefore encompasses a wide variety of functions and activities. OBJECTIVE The objective of this course is to enable the student to learn and grasp the concept of business disciplines. Marketing management focuses on the practical application of marketing techniques as well as the managements marketing resources and activities like Marketing strategy Organizational management and leadership Implementation planning POTENTIAL CAREER This course will help you find opportunities in a wide range of industries like Banking, Co-operative Credit Organizations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical and Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, and so on. CONTENT Semester I Business, Government and Society Corporate Communication Leadership and Organizational Behavior Marketing Management Semester II Operations Management Project Management Industrial Marketing International Marketing ELIGIBILTY 10+2 (or equivalent) DURATION 1 Year (Mode: Semester) FEE STRUCTURE Lump Sum Fee: Rs. 21,000/- Installment Structure: Ist Installment with application form: Rs. 14,000/- IInd Installment (with 6 months PDCs): Rs. 10,000/- Total Fees: Rs. 24000/-
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