India's fastest online shopping destination
Gift Cards
Help Center
Sell On Snapdeal
Download App
Cart

Sorry! Effective Events Management (e-Certificate Course) - Concept of Product events, Concept of Pricing events, Concept of Promotion events, Event Management, Strategic Market Planning, Strategic Alternatives for Growth, Evaluation of Event Performance is sold out.

Compare Products
Clear All
Let's Compare!

Effective Events Management (e-Certificate Course) - Concept of Product events, Concept of Pricing events, Concept of Promotion events, Event Management, Strategic Market Planning, Strategic Alternatives for Growth, Evaluation of Event Performance

This product has been sold out
(2.0) 2 Ratings 1 Review Have a question?

We will let you know when in stock
notify me

Featured

Highlights

  • Delivery via E-mail
    Non-Cancellable
    No Physical Dispatch
  • Stream:Marketing
  • Certification:Yes
  • Format:Online Study Material
  • SUPC: SDL103847731

Description


 Syste m (Hardware/Software) Requirements
Operating SoftwareWindows XP or Higher
ProcessorMinim um P4 or Higher
RAM1 GB or Higher
BrowserAny
Recommended Internet SpeedMinimum 1MBPS
Supported Browser Plug-ins* Updated Flash Player, * Update Java
Other RequirementsSpeaker or headphone
Prdocut Description
Events are part and parcel of the corporate life. There are all types of events being organised ranging from launch of new products to analyst briefings to customer functions to road shows and press conference etc. A well-organised and effective event will help enhance the corporate image and increase sales potentials whilst a badly organised one will reflect poorly on the organisation. Many marketing professional learn the event organizing skills through trial and error in their career. Through this workshop, the participant will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different types of events and their requirements.

This will be a practical course whereby you learn how to:
  • Why Events
  • Key Elements of Events
  • Understanding the market
  • Concept of Product in events
  • Concept of Pricing in events
  • Concept of Promotion in events
  • Event Management
  • Strategic Market Planning
  • Strategic Alternatives for Growth
  • Evaluation of Event Performance

    Through this workshop, the attendee will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different type of events and their requirements.

    Course Curriculum

    Section1:Introduction

  • Lecture1:General introduction

    Section2:Some Basic Concepts on Events

  • Lecture2:5C's of Event Designing
  • Lecture3:Some event related concepts
  • Lecture4:Importance of events

    Section3:Why Events?

  • Lecture5:Events as a marketing tool
  • Lecture6:Brand building and focus on target audience by events
  • Lecture7:Brand building
  • Lecture8:Implementing marketing plan through events
  • Lecture9:Marketing Research, Relationship Building through events
  • Lecture10:Problems of traditional media, Advantages of events

    Section4:Key Elements of Events

  • Lecture11:Event Infrastructure & Target Audience
  • Lecture12:Event Clients
  • Lecture13:Event Organisers
  • Lecture14:Event Venue
  • Lecture15:Media in Events
  • Lecture16:Example of event elements

    Section5:Understanding the Market

  • Lecture17:Customers in the event market
  • Lecture18:Segmentation of event market
  • Lecture19:Targeting & Positioning of events
  • Lecture20:Branding of events

    Section6:Concept of Product in events

  • Lecture21:Event benefit levels and hierarchy
  • Lecture22:Competitive events & Artistic expression events
  • Lecture23:Artistic expression events
  • Lecture24:Cultural events & Exhibition Events
  • Lecture25:Exhibition events characteristics & Charitable events
  • Lecture26:Special Business Events, Retail Events & Reach-Interaction Matrix
  • Lecture27:Event Variations
  • Lecture28:Risk Rated Events
  • Lecture29:New developments in events

    Section7:Concept of Pricing in events

  • Lecture30:Pricing decision
  • Lecture31:Risk Rating & Pricing checklist for events
  • Lecture32:Pricing checklist

    Section8:Concept of Promotion in events

  • Lecture33:Promotion of events, Print media & Radio
  • Lecture34:Television, Internet, Cable Network & Outdoor media
  • Lecture35:Direct Mail, Sales Promotion, Audience Interaction, PR

    Section9:Event Management

  • Lecture36:Introduction to Event Management
  • Lecture37:Pre-Event Activities
  • Lecture38:During the event, Post-event activities Event Planning
  • Lecture39:Event Organising & Staffing
  • Lecture40:Event Leading & Coordination and Event Controlling

    Section10:Strategic Market Planning

  • Lecture41:Hierarchy of plans
  • Lecture42:Strategic Market Planning Part 2
  • Lecture43:Competitive Assessment
  • Lecture44:Business Potential Assessment Matrix - Market Attractiveness
  • Lecture45:Business Potential Assessment Matrix
  • Lecture46:Problem Analysis & Opportunity Analysis

    Section11:Strategic Alternatives for Growth

  • Lecture47:Strategic Approach & Critical Success Factor Analysis
  • Lecture48:SWOT based Strategy Matrix & Concepts v/s Competition Matrix
  • Lecture49:Client/Concept Fit Matrix & PREP Model
  • Lecture50:Risk v/s return Matrix & Forms of Revenue Generation
  • Lecture51:Popularity-Share Matrix & Event Objectives & Strategies
  • Lecture52:Implementation of strategic decisions

    Section12:Evaluation of Event Performance

  • Lecture53:Basic Evaluation Process & Measuring Performance
  • Lecture54:Critical Evaluation Points & Measuring Reach
  • Lecture55:measuring event quality, Audience quality & Conclusion

    Benefits

  • eduCBA e-campus
  • Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
  • Online Video Training Material
  • Presentation Slides

    USP of the product

  • * 24 x 7 online access
  • * Learn from tutorials curated by expert industry professionals and trainers
  • * Certificate of Completion
  • * Practical application oriented skills

    How to use? (Steps to use Study Material)

  • Step 1 - eduCBA sends the redemption coupon along with the registration link.
  • Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email id
  • Step 4 - Login using your email id and password and start learning

    To get more information, you may want to watch the video below


    Learn Everything, Anywhere, Anytime
    India's Largest Online Education Marketplace
  • Terms & Conditions

    The images represent actual product though color of the image and product may slightly differ.