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Syste
m (Hardware/Software)
Requirements
| Operating
Software | Windows XP or
Higher
| | Processor | Minim
um P4 or Higher
| | RAM | 1 GB or
Higher
| | Browser | Any
| | Recommended Internet
Speed | Minimum 1MBPS
| | Supported Browser
Plug-ins | * Updated
Flash Player, * Update Java
| | Other
Requirements | Speaker or
headphone | |
Prdocut DescriptionEvents are part and parcel of the corporate life. There are all types of events being organised ranging from launch of new products to analyst briefings to customer functions to road shows and press conference etc. A well-organised and effective event will help enhance the corporate image and increase sales potentials whilst a badly organised one will reflect poorly on the organisation. Many marketing professional learn the event organizing skills through trial and error in their career. Through this workshop, the participant will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different types of events and their requirements.
This will be a practical course whereby you learn how to:
Why EventsKey Elements of EventsUnderstanding the marketConcept of Product in eventsConcept of Pricing in eventsConcept of Promotion in eventsEvent ManagementStrategic Market PlanningStrategic Alternatives for GrowthEvaluation of Event Performance
Through this workshop, the attendee will gain some practical knowledge on organizing an event and some of the pitfalls to avoid as well as understand the different type of events and their requirements.Course Curriculum
Section1:Introduction
Lecture1:General introduction
Section2:Some Basic Concepts on Events
Lecture2:5C's of Event Designing
Lecture3:Some event related concepts
Lecture4:Importance of events
Section3:Why Events?
Lecture5:Events as a marketing tool
Lecture6:Brand building and focus on target audience by events
Lecture7:Brand building
Lecture8:Implementing marketing plan through events
Lecture9:Marketing Research, Relationship Building through events
Lecture10:Problems of traditional media, Advantages of events
Section4:Key Elements of Events
Lecture11:Event Infrastructure & Target Audience
Lecture12:Event Clients
Lecture13:Event Organisers
Lecture14:Event Venue
Lecture15:Media in Events
Lecture16:Example of event elements
Section5:Understanding the Market
Lecture17:Customers in the event market
Lecture18:Segmentation of event market
Lecture19:Targeting & Positioning of events
Lecture20:Branding of events
Section6:Concept of Product in events
Lecture21:Event benefit levels and hierarchy
Lecture22:Competitive events & Artistic expression events
Lecture23:Artistic expression events
Lecture24:Cultural events & Exhibition Events
Lecture25:Exhibition events characteristics & Charitable events
Lecture26:Special Business Events, Retail Events & Reach-Interaction Matrix
Lecture27:Event Variations
Lecture28:Risk Rated Events
Lecture29:New developments in events
Section7:Concept of Pricing in events
Lecture30:Pricing decision
Lecture31:Risk Rating & Pricing checklist for events
Lecture32:Pricing checklist
Section8:Concept of Promotion in events
Lecture33:Promotion of events, Print media & Radio
Lecture34:Television, Internet, Cable Network & Outdoor media
Lecture35:Direct Mail, Sales Promotion, Audience Interaction, PR
Section9:Event Management
Lecture36:Introduction to Event Management
Lecture37:Pre-Event Activities
Lecture38:During the event, Post-event activities Event Planning
Lecture39:Event Organising & Staffing
Lecture40:Event Leading & Coordination and Event Controlling
Section10:Strategic Market Planning
Lecture41:Hierarchy of plans
Lecture42:Strategic Market Planning Part 2
Lecture43:Competitive Assessment
Lecture44:Business Potential Assessment Matrix - Market Attractiveness
Lecture45:Business Potential Assessment Matrix
Lecture46:Problem Analysis & Opportunity Analysis
Section11:Strategic Alternatives for Growth
Lecture47:Strategic Approach & Critical Success Factor Analysis
Lecture48:SWOT based Strategy Matrix & Concepts v/s Competition Matrix
Lecture49:Client/Concept Fit Matrix & PREP Model
Lecture50:Risk v/s return Matrix & Forms of Revenue Generation
Lecture51:Popularity-Share Matrix & Event Objectives & Strategies
Lecture52:Implementation of strategic decisions
Section12:Evaluation of Event Performance
Lecture53:Basic Evaluation Process & Measuring Performance
Lecture54:Critical Evaluation Points & Measuring Reach
Lecture55:measuring event quality, Audience quality & Conclusion
Benefits
eduCBA e-campus
Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
Online Video Training Material
Presentation Slides
USP of the product
* 24 x 7 online access* Learn from tutorials curated by expert industry professionals and trainers* Certificate of Completion* Practical application oriented skillsHow to use? (Steps to use Study Material)
Step 1 - eduCBA sends the redemption coupon along with the registration link. Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email idStep 4 - Login using your email id and password and start learningTo get more information, you may want to watch the video below
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