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Design is placed firmly in the context of corporate strategy. The course develops a general understanding and familiarity with management principles at both the strategic and functional levels. This knowledge is then applied to a wide variety of design management problems and issues in a range of international Organisational settings.
The course aims to develop in students the analytical and practical management skills needed effectively to manage design at both the strategic and functional level.
POTENTIAL CAREERS
This program aims to train designers or other business people in managing the design function within an organization. This department may be under the Marketing, Engineering, Operations departments, or somewhere else, depending on an organizations structure, or it may be its own division.
CONTENT
Semester I
Business Government and Society
Corporate Communication
Operations Management
Operations Research
Quantitative Methods
Semester II
Principles of Design Management
Franchise Management and Operations
Lifestyle Space Design Management
Real Estate and Retail Space Management
Fashion Retailing and Visual Merchandising
ELIGIBILITY
Graduates with minimum of 4 years of work experience
FEE STRUCTURE
Lump Sum Fee: Rs. 44,000/-
Installment Structure:
Ist Installment with Application Form: Rs. 26,500/-
IInd Installment (with 3 months PDCs): Rs. 22,000/-
Total Fees: Rs. 48,500/-
or
Ist Installment with Application Form: Rs. 30,000/-
IInd Installment (with 2 months PDCs): Rs. 14,000/-
Total Fees: Rs. 44,000/-
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