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Global and Multinational Advertising

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Highlights

  • ISBN13 : 9780805813951
  • ISBN10 : 0805813950
  • Publisher : Lawrence Erlbaum Associates Inc
  • Pages : 278
  • Binding : Paperback
  • SUPC: SDL693739501

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Other Details
Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity History Books
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Description

Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.

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