Guide To Media Relations

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ISBN13 : 9788131756171
ISBN10 : 8131756173
Book No. : 9788131756171
SUPC: SDL291963090

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Business, Investing & Management
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Description

Description Exploring how to effectively communicate with the media, this text offers students a practical and concise guide to all aspects of media relations. Examining the medias pervasive presence and influence on business, this First Edition covers a plethora of topics including how to establish ongoing relationships with reporters, managing media relations during a crisis, preparing for interviews and identifying important media contacts, and how to differentiate between financial media and mainstream media. Using a practical and reader-friendly approach, this text also provides solid direction on public relations strategies such as writing press releases, creating press lists and planning news conferences.

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