This book is all about finding your IKIGAI. The secret may have to do with what the Japanese call ikigai. There is no direct English translation, but it’s a term that embodies the idea of happiness in living. Essentially, ikigai is the reason why you get up in the morning. it’s often associated with a Venn diagram with four overlapping qualities: what you love, what you are good at, what the world needs, and what you can be paid for