Intellectual Property Rights (IPRs) have become an essential element of today's management world — not only in its day-to-day activities, but also in specific events like mergers, acquisitions, takeovers, and in financing its operations. Business managers with the knowledge and expertise of IPRs and their management are scarce and are offered premium positions in organisations, not only in India but also in other parts of the world. This book provides an introductory perspective on the various IPRs and their management. It specifically covers aspects of patents, trademarks, copyrights, designs, trade secrets, geographical indications, and protection for integrated circuit layout-designs. In addition to these IPRs, the book covers their management for the benefit of the organisation, using the C-S-E-R framework devised by the author. It also introduces the readers to the international treaties and conventions on IPRs, which have a significant bearing on the IP laws in India and exposes them to the implications of IPRs on the economic development of a country like India. In a nutshell, this book aims to serve as a handbook generally for people from all walks of life and specifically for people from business management interested in understanding the IPRs and their management.
Features
Covers all the important IP assets relevant to a business organisation
Provides numerous case laws and decided court judgments relevant for the discussion
Adopts a user-friendly approach to IPRs, with the conversational writing style, devoid of any technical jargon and legalese
Contains opening and closing cases for the chapters, which provides the context for the discussion and for cementing the learning, respectively
Includes key definitions, fact files, case files, and flowcharts of the processes in chapters, which are amply supported by images and plates, tables and summaries, and illustrations to ensure that the readers understand the concepts easily
Provides the summary of the chapter, key definitions, and discussion questions, which could help the instructor in teaching this course and in evaluating the students effectively
Table of Contents:
Chapter 1 Introduction
Chapter 2 Patents
Chapter 3 Trademarks
Chapter 4 Copyright
Chapter 5 Designs
Chapter 6 Confidential Information
Chapter 7 Geographical Indications
Chapter 8 Semiconductor Integrated Circuit Layout-Design
Chapter 9 Management of Intellectual Property Rights
Chapter 10 Intellectual Property Treaties, Conventions, and Protocols
Chapter 11 Intellectual Property Rights and Development
Index
