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Kiran's IBPS SWpecialist Officers Marketing Officer CWE SPL - V Guide - Cum Practice Work Book - English is a competitive examination preparation book that has been published by Kiran Prakashan and published in the year 2015. The book is written in lucid English that ensures better understanding.
Marketing is a genre that is the new most required attribute or quality which benefits candidates at the time of their job interviews. Through this text book one gets an insight of the various attributes of the genre of marketing. The book has four chapters, each one of which deals with various facets of the concept of marketing. Attributes such as scope, nature, importance, functions, meaning, marketing management and organization and the process and planning related to marketing are the topics that have been dealt with in details in the book. The text book also contains model test papers that have been designed on the pattern of the question papers for the final rounds of interview. The answers that have been provided are helpful for the students and the aspirants who will be appearing for the same.
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