Lotto was established in 1973 by the Caberlotto family (who were the properties of the football team Treviso) in Montebelluna, northern Italy, and the world center of footwear manufacturing. In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball, volleyball, athletics and football.
Sports clothing was the company's next venture. In the first 10 years, Lotto focused on the Italian market and became a product leader in tennis. During its first decade, corporate strategy concentrated on making tennis footwear and clothing, and early on sponsored big names from the professional tennis circuit, a strategy that brought the early victories at Wimbledon, the US Open and Roland Garros.
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