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The book is ideally suited for students who wish to venture into entrepreneurship as well as for professionals with interest in policy making, investing or consulting.
Key Features :
A list of learning objectives for each chapter and a set of questions at the end are given to assist students.
Profiles of two leading entrepreneurs are given after each chapter to examine the relevance of the concepts discussed in the book.
India-centred approach of this text makes it unique and interesting.
Contents:Contents Preface Part A Chapter 1 Understanding Entrepreneurship Chapter 2 Identifying and Evaluating Opportunities Chapter 3 The Business Plan Chapter 4 Starting Up—Legal Issues Chapter 5 Starting Up—Financial Issues Chapter 6 Starting Up—The Human Angle Chapter 7 Venture Survival and Growth Chapter 8 Harvesting Part B Cases Case 1 Dutt’s Foundry—Part-I Case 2 Pantaloons & The Value Segment Case 3 Emmbee Forest Products Case 4 The Lemon Tree Story Case 5 Indian Alumina Case 6 The Kati Roll Company Case 7 Dutt’s Foundry—Part-II References • Index
About the Author:Prof. Anjan Raichaudhuri is an entrepreneur-cum-academic and Visiting Professor at the Indian Institute of Management Calcutta, and in-charge of the activities of the Centre for Entrepreneurship and Innovation at IIMC. He teaches various courses in marketing area as well as courses on New Ventures, Family Business and Corporate Entrepreneurship at IIMC. He has authored a large number of articles on Entrepreneurship, Business Marketing, and Effective Management in leading journals and publications. He is also the Chairman of Business Horizons Pvt Ltd, a management consulting organization assisting top management in decision making. He is an engineering graduate from Indian Institute of Technology Kharagpur, with Masters from the Indian Institute of Management Calcutta.
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