Marketing the Populist Politician

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ISBN13:9780230522275
ISBN10:0230522270
Publisher:Palgrave MacMillan
Language:English
Author:R Busby
Binding:Hardback
SUPC: SDL773737542

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	History Books
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Packer's Name & Address
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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.

About the Book

The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presented their ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appear to be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

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Product Type: Humanities Books History Books
Brand: Books
Binding: Hardback
Language: English

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