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Marketing,that works in India

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  • Y L R Moorthi
  • ISBN13 : 9789332551527
  • ISBN10 : 9332551529
  • Author : Y L R Moorthi
  • Publisher : Pearson Education
  • Pages : 256
  • Book No. : 9789332551527
  • SUPC: SDL208643655

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Common or Generic Name of the commodity Mechanical Engineering Books
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  • Common sense in marketing converted to theory
  • not rigorous theory for journals, but theory that works
  • an output of decades of engaging with the corporate world
  • a peep into the exciting marketing universe of India

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