India's fastest online shopping destination
Gift Cards
Help Center
Sell On Snapdeal
Download App
Cart
Compare Products
Clear All
Let's Compare!

Mass Communication In India Paperback (English) 4th Edition

(4.1) 34 Ratings 3 Reviews Have a question?

MRP  
Rs. 299
  (Inclusive of all taxes)
Rs. 284 5% OFF
(2) Offers | Applicable on cart
10% Instant discount on RBL Bank Credit & Debit Cards T&C
7.5% Instant Discount Using BOB Credit Cards T&C
Only 5 Items Left
Delivery
check

Generally delivered in 7 - 11 days

Featured

Highlights

  • Keval J. Kumar
  • ISBN 13:9788172243739
  • ISBN 10: 8172243731
  • Author: Keval J. Kumar
  • Publisher: Jaico Publishing House
  • Publishing Year:1994
  • No. of Pages:628
  • Binding:Paperback
  • Language:English
  • Category: Academic and Professional
  • SUPC: SDL727669646

Other Specifications

Other Details
Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Bar Exams Books
Seller Geographical Address
No. of Items inside
Manufacturer's Name & Address
Consumer complaints-Name/Address/Phone/E-mail
Net Quantity
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

Part of the academic and professional category, this book was published by Jaico publishing house in the year 1994.


Synopsis

Tagged to the category of academic and professional, the Mass Communication in India Paperback (English) 4th Edition gives a comprehensive and critical account of recent developments in the media industry. Authored by Keval J Kumar, this book can easily be sourced through Snapdeal. The book begins by introducing students to the general theory of communication and then moves on to Mass media and its subsections such as television, public relations, advertising, radio, folk media, journalism, cinema, group media etc. In Mass Communication in India Paperback (English) 4th Edition the author backs up the theory by providing readers with relevant facts and figures. New sections on telecommunications, information technology, mass media, intellectual property rights, and so on have been added to bring a fresh perspective to students. This book has been praised by eminent communication experts in India and serves as an academic and professional book which reflects the trends in communication theory and research.


About the author

Keval J Kumar is a renowned media and communication expert who is the founder-director of RECMER (Resource centre for media education and research). He is a visiting faculty at MICA, ISB&M and Indira School of communication. He has authored seven books on mass communication.

Terms & Conditions

The images represent actual product though color of the image and product may slightly differ.

Quick links

Seller Details

View Store


Expand your business to millions of customers
Mass Communication In India Paperback (English) 4th Edition

Mass Communication In India Paperback (English) 4th Edition

Rs. 284

Rs. 299
Buy now