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Part of the academic and professional category, this book was published by Jaico publishing house in the year 1994.
Tagged to the category of academic and professional, the Mass Communication in India Paperback (English) 4th Edition gives a comprehensive and critical account of recent developments in the media industry. Authored by Keval J Kumar, this book can easily be sourced through Snapdeal. The book begins by introducing students to the general theory of communication and then moves on to Mass media and its subsections such as television, public relations, advertising, radio, folk media, journalism, cinema, group media etc. In Mass Communication in India Paperback (English) 4th Edition the author backs up the theory by providing readers with relevant facts and figures. New sections on telecommunications, information technology, mass media, intellectual property rights, and so on have been added to bring a fresh perspective to students. This book has been praised by eminent communication experts in India and serves as an academic and professional book which reflects the trends in communication theory and research.
About the author
Keval J Kumar is a renowned media and communication expert who is the founder-director of RECMER (Resource centre for media education and research). He is a visiting faculty at MICA, ISB&M and Indira School of communication. He has authored seven books on mass communication.
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