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INTRODUCTION
Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise-) processes. It is a long-continuous comprehensive activity on all levels of business performance. Design management acts in the interface of management and design and functions as link between the platforms of technology, design, design thinking, management and marketing at internal and external interfaces of the enterprise.
OBJECTIVE
Objective of this course is to impart specialization skills offered in Fashion Retailing and Visual Merchandising / Real Estate and Retail Space Management, which will make you the obvious choice to handle fashion, brands, marketing, events, malls or even that exclusive lifestyle space.
POTENTIAL CAREER
With the base of brand conscious consumer growing in india,Mergers and acquisitions are letting huge brands participate in the local market. Many international brands such as Hugo Boss, GAP, United Colors of Benetton, Levi, Nike, Aldo, Pepe, Adidas, and others have entered into the Indian market adding to the boom in the luxury retail sector. Walmart, Carrefour, Reliance Stores coming up need people to manage space.
CONTENT
Semester I
Business Communication
Managerial Economics
Managerial Practices and Organisational Behavior (MP & OB)
Human Resource Management (HRM)
Statistics
Semester II
Marketing Management
Management Information Systems (MIS)
Operations Management
Operations Research
Project Management
Semester III
Legal Aspects of Business
Principles of Design Management
Franchise Management and Operations
Lifestyle Space Design Management
Real Estate and Retail Space Management
Semester IV
Strategic Management and Business Policy
International Business Management
Fashion Retailing and Visual Merchandising
Scope of Multiplexes and Managing Multiplexes
Mall Management
International Brands in India
ELIGIBILITY
Graduates in any discipline.
DURATION
2 Years (Mode: Semester)
FEE STRUCTURE
Lump Sum Fee: Rs. 44,000/-
Installment Structure:
Ist Installment with Application Form:Rs. 25,000/-
IInd Installment (with 6 months PDCs): Rs. 10,000/-
IIIrd Installment (with 6 months PDCs): Rs. 10,000/-
IVth Installment (with 6 months PDCs): Rs. 10,000/-
Total Fees: Rs. 55,000/-
or
Ist Installment with Application Form:Rs. 30,000/-
IInd Installment (with 2 months PDCs): Rs. 14,000/-
Total Fees: Rs. 44,000/-
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