U shaped baby pillows are specially designed for baby head support and better blood circulation during sleep. This helps the baby to sleep comfortably with good overall blood circulation to brain and neck parts which results in good mental health growth of the baby. This pillow is made up of soft material which helps the baby head to relax and provide the baby with good comfort. This pillow is really a great product for infants up to 06 months of age. It is an amazing product for newborns. Well, you can say this product love newborn.