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PGD in Marketing management is a course for working professionals in marketing field with focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firms marketing strategy.
OBJECTIVE
The objective of this course is to enable the student to learn and grasp the concept of business disciplines. Marketing management focuses on the practical application of marketing techniques as well as the managements marketing resources and activities like
Marketing strategy
Organizational management and leadership
Implementation planning
POTENTIAL CAREER
There are many openings after completing the dual degree course in MBA with specialization in marketing management like
Real Estate Management
International Business/Foreign Trade
Investment Management
CONTENT
Semester I
Marketing Management
Leadership and Organisational Behavior
Corporate Communication
Management Information Systems
Entrepreneurship
Semester II
International Marketing
Advertising and Sales Promotion
Product and Brand Management
Industrial Marketing
Financial Services Marketing
ELIGIBILITY
Any graduate or diploma holder with THREE years of experience
DURATION
1 Year (Mode: Semester)
FEE STRUCTURE
Lump Sum Fee: Rs. 35,000/-
Installment Structure:
Ist Installment with application form: Rs. 24,000/-
IInd Installment (with 6 months PDCs): Rs. 16,000/-
Total Fees: Rs. 40,000/-
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