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PGD In Marketing Management by DLP India

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PGD In Marketing Management by DLP India
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Highlights

  • Delivery via E-mail
    Non-Cancellable
    No Physical Dispatch
  • Type: PG Certificate
  • Accreditation By:MIT Pune(UGC,DEC,AICTE Approved)
  • Language: English
  • Stream: Management
  • University: MIT Pune
  • Course Duration: 12 Months
  • Brand: MIT Pune
  • Note: Non-cancellable Product
  • For queries and concerns drop a mail to learning@snapdeal.com
  • Mode of Delivery: You will receive access details via e-mail within 24 hours. NO physical dispatch.
  • SUPC: SDL145846577

Description



PGD in Marketing management is a course for working professionals in marketing field with focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firms marketing strategy.

OBJECTIVE

The objective of this course is to enable the student to learn and grasp the concept of business disciplines. Marketing management focuses on the practical application of marketing techniques as well as the managements marketing resources and activities like

Marketing strategy
Organizational management and leadership
Implementation planning
POTENTIAL CAREER

There are many openings after completing the dual degree course in MBA with specialization in marketing management like

Real Estate Management
International Business/Foreign Trade
Investment Management
CONTENT

Semester I
Marketing Management
Leadership and Organisational Behavior
Corporate Communication
Management Information Systems
Entrepreneurship
Semester II
International Marketing
Advertising and Sales Promotion
Product and Brand Management
Industrial Marketing
Financial Services Marketing
ELIGIBILITY

Any graduate or diploma holder with THREE years of experience

DURATION

1 Year (Mode: Semester)

FEE STRUCTURE

Lump Sum Fee: Rs. 35,000/-

Installment Structure:

Ist Installment with application form: Rs. 24,000/-

IInd Installment (with 6 months PDCs): Rs. 16,000/-

Total Fees: Rs. 40,000/-

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