When ITC conceived the E-Choupal project, there was a lot of apprehension. Taking Internet to the villages was an uphill taskWhen English Electric merged with GE, GE made a loss of 5.7 billion poundsWhen ICICI invested heavily on technology and transformed itself from a traditional financial institution to an innovative customer driven bank, the banking community was shocked. When Tata Motors rolled out India's first indigenous car, Indica at an unbelievable pace, the industry was skeptical.Today E-Choupal has reached 31000 villages and 3.1 million farmers in India! GE is regarded as one of the world's best-managed companies and ICICI is India's leading bank! They have all been empowered by their common zeal to innovate and evolve in a waywhat many would term as 'impossible'.A panel of eminent business leaders along with Yoram Jerry Wind, Professor of Marketing, The Wharton School discuss the dynamics and the workings of 'The Power of Impossible Thinking'.