On the Back Cover
How privacy management dictates corporate performance
In today's politically and financially volatile environment, corporations must keep up with current privacy legislation and mores, as well as have a strong company privacy policy that their employees and customers can trust. The Privacy Handbook provides organizations with everything they need to know to ensure that privacy considerations cohere with their global business strategy.
Authors Albert Marcella and Carol Stucki discuss the critical risk areas regarding corporate privacy, examining them from every individual, organizational, and national angle. Topics covered include:
- Domestic and international privacy advocates
- Employee monitoring
- Technological surveillance
- Data sharing
- Retention procedures
- Identity theft
- Software tools
The Privacy Handbook proves a comprehensive resource for CEOs, CFOs, CIOs, audit managers, controllers, and corporate lawyers.
Front Cover Glimpse
In business, the broad and elusive concept of privacy typically applies to the information-handling practices of an organization and the processing of personal information through all stages of its life cycle. For a corporation, this involves such functions as collection, storage, consultation, disclosure, and erasure; for an individual, addresses, phone numbers, account transactions, Web usage, and medical records each entail significant privacy considerations. The variations on privacy controls are innumerable. Even the process of selecting which data one chooses to keep private says something about that individual. In a volatile economic and political environment, a consensus on privacy standards hardly exists.
The Privacy Handbook provides a comprehensive reference on privacy guidelines, as well as instruction on policy development and implementation, to guide corporations in establishing a strong privacy policy. The authors, seasoned experts on corporate management, also cover individual privacy issues that must be addressed by companies, such as the privacy of customers. The book begins by introducing key topics at the heart of the privacy debate, looking at domestic and international privacy advocates, and reviewing current privacy legislation and its impact at the microeconomic level. The Handbook then moves on to the relationship between privacy and national security, and the software tools available to individuals to deter privacy invasions. The authors conclude with a comprehensive examination of establishing privacy controls designed to verify a company's proactive compliance with privacy policies and regulations. All aspects of corporate infrastructure are considered, including:
- Web sites
- Web-enabled services
- Back-end systems and databases
- Network connections with third parties
- Outside service providers; and legacy systems
Marcella and Stucki also present "Pulse Pieces," first-person accounts by corporate insiders on the controversial privacy issues affecting their organizations today. Complementary online appendices also provide readers with exhaustive templates on sample privacy policies, guidebooks, and other resources (www.wiley.com/go/privacy).
Privacy concerns profoundly impact not only personal and organizational security but also the basic financial ability of a company to conduct its business. The Privacy Handbook is a welcome and thorough guide to the personal security issues affecting our society today.
