Human behaviour—both complex and simple—is such a fascinating subject for study and research, and therefore, psychology as a subject is of tremendous importance to the students and the researchers.
This accessible and student-friendly text in its second edition, shows the ‘what,’ ‘why’ and ‘how’ of human behaviour patterns. The text emphasizes controlled and systematic studies to explain such behavioural aspects as sensing, perceiving, modifications of human behaviour, memorizing, the recollection of past events, and affecting processes.
The text is interspersed with many examples to illustrate the concepts discussed. The concepts are well-supported with experimental as well as observational facts. What’s more, the book acquaints the reader with the recent advances in the field of psychology.
KEY FEATURES Liberal use of examples to give a clear idea of the concept discussed.
Step-by-step analysis of various psychological facts to facilitate better understanding of the subject.
Presentation of new advances and discoveries in the field of various psychological processes.
Glossary of terms besides chapter-end exercises and summaries.
The New Edition of the book is incorporated with a new chapter on Socio-cultural Bases of Behaviour , which forms most integral part of a human behaviour.
Primarily intended as a text for undergraduate students of psychology, the book can also be profitably used by postgraduate students and all those who have an abiding interest in the study of human behaviour.
