If you’ve spent any time in a gym or fitness facility odds are you have heard “YEAH BUDDY” or “LIGHT WEIGHT BABY” reverberating from a corner where a patron is attempting to get fired up for a big lift that they probably have no business attempting (Hey it’s the effort that counts). It’s a phrase that has become iconic throughout the fitness community after seeing legendary training videos of Ronnie Coleman screaming these tag lines before heroic lifts. Ever wonder how Ronnie came up with these tag lines? Strangely enough, Ronnie came up with them because he was too strong to have a training partner (shocker) and needed to fire himself up before big sets. So, he started screaming these phrases by himself in the gym. He had no idea that 25 years later they would grow to the iconic status that they garner today. Now, the day is finally here where you can scream YEAH BUDDY while actually drinking YEAH BUDDY! Not only will everyone be ‘mirin you in the gym but this double combo of the most motivational two words in history will provide an unheard of level of motivation sure to propel you through the most intense workouts of your life leading to those precious gains you are seeking!”*
