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Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan

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Highlights

  • ISBN13:9780822348139
  • ISBN10:0822348136
  • Language:English
  • Author:Gabriella Lukacs
  • Publisher:Duke University Press
  • Pages:267
  • Binding:Hardback
  • Sub Genre:Television History & Criticism
  • SUPC: SDL831218821

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Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Music, Films And Entertainment
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"Trendy dramas showcasing the hip lifestyles of young Tokyo sophisticates were a powerful television genre during Japan's watershed decade of the 1990s. Gabriella Lukacs artfully weaves an analysis of the production and content of the genre programming with an analysis of the lifestyles and work ways of its viewers. She shows how this television programming is forging new selves, a new economy, and a new society. The result is a remarkably new way in which anthropology can engage television and a critical contribution to our understanding of Japan's current transformation."--William W. Kelly, Yale University

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