Taylormade-Adidas Golf Company (TMaG) of Carlsbad, California is a U.S. headquartered subsidiary of the German-based Adidas Group. Taylor Made Golf Company designs and markets a complete line of golf clubs, golf bags and accessories for men, women, and children. TaylorMade's initial success came with the innovation of metal drivers, which debuted in 1979 and have subsequently dominated the golf market. Taylormade continued to grow throughout the 90s, largely due to the introduction of the successful Bubble Burner Driver. The company is currently the largest golf equipment and apparel company in the world with sales of over $1Billion in 2011.