Swaddling is one of the most recommended and proven ways to calm and soothe young babies. It's also a technique that can reduce over stimulation of baby's immature nervous system. But creating that perfect swaddle is challenging to parents especially in the middle of the night. So we've made swaddling baby as easy as 1 2 3. Baby can enjoy the benefits of being c ounce y and comfortable while sleeping and parents enjoy the confidence that comes from knowing baby is snug and secure. This is made up of 100% organic cotton.