This concise book on Mass Communication and Journalism is specially published for the candidates of UGC-NET for Eligibility to JRF & Assistant Professor positions. The book is also equally useful for State Eligibility Test (SET).
The book presents all the relevant and important chapters and topics in a lucid and well-structured manner to study in a reader-friendly manner. All the study and practice material has been prepared by the learned subject-expert.
Unitwise study material and ample amount of Solved MCQs are provided in exhaustive exercises with each unit in the book. Based on the latest pattern and syllabus, the book will prove useful for study, practice and during precious moments before the exam for reference and revision.
Alongwith the Latest Study Material, numerous questions in Solved Previous Papers have been provided in the book. This makes the readers familiar with the exam pattern and the type of questions asked, and enables them to face the exam with confidence, successfully.
Contents:
Previous Paper (Solved) December 2019 & December 2018; Unit-I: Communication and Journalism; Unit-II: Role of Media in Society; Unit-III: Journalism as a Profession; Unit-IV: History of Print and Broadcast Media; Unit-V: Communication & theories of social change; Unit-VI: research methods and Process; Unit-ViI: Colonial structure of Communication; Unit-ViiI: radio, television & video as media of communication; Unit-IX: ADVERTISING, MARKETING AND PUBLIC RELATIONS; Unit-X: Writing and Printing Technology; Glossary; Appendix; Addenda (As Per New Syllabus).
