The modules in this book will go beyond the dashboard to communicate business-relevant implications of data analyses using the analytic, visualization, and storytelling capabilities of Tableau, the most popular visualization software in use by businesses world today. Each chapter will split focus between discussing key components of design practice and data visualization and introducing a format for representing information with step-by-step guides for using Tableau. By the end of this book, readers will not only understand how data stories differ from traditional storytelling and how to purposefully craft a compelling data story, but also how to employ the horsepower of Tableau to structure data analysis projects so that they can effectively analyze, visualize, and communicate insights in a way that is meaningful for stakeholders across a variety of communication mediums.
About the Author
Lindy Ryan is passionate about telling stories with data. She specializes in translating raw data into insightful stories through carefully curated visuals and engaging narrative frameworks.
Before joining academia, Lindy was the Research Director for research and advisory firm Radiant Advisors from 2011 through 2016. In this role Lindy led Radiant’s analyst activities in the confluence of data discovery, visualization, and visual analytics. She also developed the methodology for the Data Visualization Competency Center (DVCC), a framework for helping data-driven organizations to effectively implement data visualization for enterprise-wide visual data analysis and communication. Her tool-agnostic approach has been successfully implemented at a variety of organizations across several industries and with multiple visualization technologies, including Tableau, Qlik, and GoodData. She remains a respected analyst in the data visualization community and is a regular contributor to several industry publications as well as a speaker at conferences worldwide.
Features
The Tableau software does not come with the book, however Tableau for Teaching provides free one year licenses for students and for faculty (which can be renewed). Instructors can also register their classes for class licensing and be given access to sandbox working environments for their class to collaborate together. Details are explained in the book. The links to Tableau for Teaching are:
Table Content
Chapter 1 Storytelling in a Digital Era
Chapter 2 The Power of Visual Data Stories
Chapter 3 Getting Started with Tableau
Chapter 4 Importance of Context in Storytelling
Chapter 5 Choosing the Right Visual
Chapter 6 Curating Visuals for Your Audience
Chapter 7 Preparing Data for Storytelling
Chapter 8 Storyboarding Frame by Frame
Chapter 9 Advanced Storytelling Charts
Chapter 10 Closing Thoughts
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