Advertising & IMC PRINCIPLES AND PRACTICE

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Highlights

ISBN13:9789332574144
ISBN10:9789332574144
Publisher:PEARSON INDIA
Language:English
Author:SANDRA MORIARTY & NANCY D MITCHELL
Subject:Advertising
Binding:Paperback
Pages:672
Edition:10
Edition Details:LATEST
SUPC: SDL413796915

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Reference Books
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Description

Advertising tracks the changes in today�s dynamic world of media and marketing communication�as well as the implications of these changes to traditional practice�and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today�s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Product Type: Medical Books Reference Books
Brand: Pearson
Binding: Paperback
Language: English

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