Case Studies in Marketing

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Sidharth Balakrishna
ISBN13 : 9788131757970
ISBN10 : 8131757978
Language : English
Author : Sidharth Balakrishna
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Sidharth Balakrishna
ISBN13 : 9788131757970
ISBN10 : 8131757978
Language : English
Author : Sidharth Balakrishna
Publisher : Pearson Education
Pages : 164
Binding : Paperback
Book No. : 9788131757970
SUPC: SDL189859110

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Business, Investing & Management
Manufacturer's Name & Address
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. They also foster learning through the development of independent thought, creativity, interpersonal communication, and decision-making skills. This collection of twelve cases is drawn from different sectors like FMCG, automobiles, and the petroleum sector.

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