Consumer Behaviour

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ISBN13:9789380222189
ISBN10:9380222181
Publisher:GenNext Publication
Language:English
Author:Vishwajeet Prasad
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ISBN13:9789380222189
ISBN10:9380222181
Publisher:GenNext Publication
Language:English
Author:Vishwajeet Prasad
Binding:PaperBack
Pages:324
SUPC: SDL903856791

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Business, Investing & Management
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Description

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field

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Product Type: Non Fiction Books Business, Investing & Management Books
Brand: Books
Publisher: Gyan Books
Binding: Paperback
Language: English

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Consumer Behaviour

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