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Sanjay Mohapatra, Suman Kumar Kanth
ISBN13: 9788126542000
ISBN10: 8126542004
Language: English
Author: SANJAY MOHAPATRA, SUMAN KUMAR KANTH
Publisher: Wiley India Pvt Ltd
SUPC: SDL407651354

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Linguistics Books
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Description

The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.

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Product Type: Reference Books Linguistics Books
Brand: Books
Language: English

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