This is the extraordinary story of an ordinary salesman who founded a large and successful company.
A.D. Padmasingh Isaac, the founder of a leading brand of spices—Aachi Masala Foods—is the best example of how success can come at any time, as long as we are persistent.
His is a life already dotted with more failures than most people experience in their lifetime. However, his unrelenting entrepreneurial spirit has seen him overcome every setback and create an indomitable brand. Padmasingh reveals how changed beliefs can result in success. He shares how ‘unconventional thinking' even in the most ‘conventional jobs' can help people grow exponentially.
Padmasingh's resilience and his ability to learn from failures and embrace them are remarkable and the lessons he learnt in consumer behaviour can be applied in life as well as career. He has also created a 20-point inspiration agenda for sure success.
Read this book if you have been knocked down but want to move ahead in life and achieve success.
About the Author
A.D. PADMASINGH ISAAC is the founder and managing director of Aachi Masala Foods Pvt. Ltd, a `1,000-crore-plus company (www.aachifoods.com), which he founded in 1996. It directly employs around 3,500 people in its various manufacturing facilities in Ayanambakkam and Gummidipoondi, Chennai. Mr Isaac worked in the early 1980s for Godrej Consumer Products. As a first-generation entrepreneur he went through a good deal of struggle before he established the Aachi brand. The Aachi Masala brand is quite popular in South India. He is a motivational speaker in many youth fora and holds advisory responsibilities in the Indian Institute of Crop Processing Technology, Thanjavur, and the National Institute of Food Technology Entrepreneurship and Management (NIFTEM), Haryana.
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