This is a guide book if you want to become an entrepreneur, or, if you are in the startup phase. It tells you in easy, simple, 20 steps, what are the things you need to do from the time you think of the business idea to becoming marketready. It is a goto book, like a dictionary. If you have just started a company, or thinking of starting a company, it answers some basic questions : Why should I be an entrepreneur? Where will I get my business ideas from? Why do I need a mentor and where will I find one? How will I hire good teams when I dont have the money to pay them market rates?
What is a business plan, why should I write it, how should I write it? What are the different ways in which I can raise money for my business? This book acts as a mentor, pointing the way each step of your exciting journey to becoming an entrepreneur.
Professor Nandini Vaidyanathan been a traveling teacher who, for the last five years, has been teaching entrepreneurship in several ivyleague business schools around the world. July this year she has mentored more than 500 startup entrepreneurs across domains and geographies, pro bono. She writes a monthly column for the Entrepreneur magazine.
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