Entrepreneurship: Successfully Launching New Ventures, 6/e : Successfully Launching New Ventures

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ISBN13:9789353066499
ISBN10:9353066492
Language:English
Author:Bruce R. Barringer, R. Duane Ireland
Publisher:Pearson India
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ISBN13:9789353066499
ISBN10:9353066492
Language:English
Author:Bruce R. Barringer, R. Duane Ireland
Publisher:Pearson India
Pages:624
Binding:Paperback
Year:2019
SUPC: SDL171148998

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Management Studies
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Description

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business· Updated - Academic literature presents readers with accurate and current descriptions of what researchers have learned about successful entrepreneurs and effective entrepreneurial firms.
· Opening profiles begin each chapter with a spotlight on an entrepreneurial firm started when its founders were in college, inspiring students for an early entrepreneurial start.PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship

PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis

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Product Type: Academic Texts Management Books
Brand: Books
Binding: Paperback ,Paperback
Language: English

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