Entrepreneurship is a fast-growing and ever-changing discipline. Of late,people of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open the readers' mind to the possibilities, the challenges, and the rewards of owning their own business and to provide the tools they will need in order to be successful if they choose the path of entrepreneurship.
In the revised eighth edition, the authors have provided plenty of practical, "hands-on" tools and techniques to make new business ventures successful. Thisbook provides the tools to help teach students the right way to launch and manage a small businesswith the staying power to succeed and grow.
Highlights of this Edition:
. Most of the real-world examples,which allowsthe readers to see how entrepreneurs areputting into practice the learnt concepts,are new.
. A new chapter "Ethics and Entrepreneurship: Doing the Right Thing" is included. It provides the readers a framework for making ethical decisions in business.
. Extensive and updated coverage of important topics like using the business model canvas to refine a business idea and using social media, including Facebook, Twitter, and YouTube, as bootstrap marketing tools.
. The popular feature "Hands On: How To . . .," which selects a concept from each chapter andexplains how readers can put that into practice in their own company, is also revised.
. "You Be the Consultant", another feature popular among the students and professors, is inserted in every chapter. It describes a decision an entrepreneur faces and asks the reader to play the role of consultant and advise the entrepreneur on the best course of action. This feature includes the fascinating stories of how entrepreneurs came up with their business ideas.
. This edition includes ten brief cases, eight of them new to this edition, covering a varietyof topics. All of the cases are about small companies, which can be researched online.
. The content of every chapter reflects the most recent statistics, studies, surveys, andresearch about entrepreneurship and small business management.
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