Exploring Strategy

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Highlights

ISBN13:9789332573802
ISBN10:9789332573802
Publisher:PEARSON
Language:English
Author:GERRY JOHNSON & RICHARD WHITTINGTON
Binding:Paperback
Pages:1072
Edition:10
Edition Details:LATEST
SUPC: SDL808881452

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Reference Books
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Description

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations � how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy: Text & Cases has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship - Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC

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