Synopsis
The world's most empowering, speediest growing new market is where you would not care to look: at the bottom of the pyramid. In light of present circumstances, the world's billions of poor and rural people have immense strength and determination. The book is available on Snapdeal for a reasonable rate.
C.K. Prahalad's overall raving success "The Fortune at the Bottom of the Pyramid", an academic and professional book, shows why you can't stand to ignore "Bottom of the Pyramid" (BOP) markets. Right away open in a delicate spread, it offers a graph for driving the radical improvement you'll need to advantage in creating markets - and using those progressions to end up more engaged "all around." The Fortune At The Bottom Of Pyramid tell eleven, fast-paced stories of overcoming misfortune from India, Peru, Mexico, Brazil, and Venezuela - running from salt to chemical, keeping cash to cell phones, human administrations to cabin. These stories are supported by more elaborative essential relevant surveys and studies, and 10 hours of videos from whartonsp.com.
Fundamentally, this book is about starting a change: assembling profitable "bottom of the pyramid" markets, reducing destitution, and making a thorough free endeavour that will hold a promise to work out for everyone.
About the Authors
Coimbatore Krishnarao Prahalad used to be an academician and a professor at Paul and Ruth McCracken Distinguished University. He is best known for co-authoring Core Competence of the Corporation, The Future of Competition, and The New Age of Innovation and is a prominent business thinker of the modern world,
Stuart L. Hart is an American writer, theorist, and academician who is well-known for his company, Enterprise for a Sustainable World. He founded both the Centre for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan.
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