International Business, 2e is a revised and updated textbook for postgraduate courses of International Business and Strategy. The book aims to give students a comprehensive coverage of all aspects of the subject by linking concepts, theories and frameworks with real life cases and examples across countries and industries.Features - Fresh new chapter — International Business and Society. 2) 15 new opening cases, 13 new closing cases, 13 new ‘Industry Focus’ features, 14 new stories in ‘Region Focus’ and 15 new episodes of ‘International Business in Action’. 3) Latest and updated data on trade, FDI and TNCs based on global reports. 4) Case studies based on recent developments including “GVCs in the Era”, “The Gig Economy”, “Journey of the Wimbledon Ball”, “Masala Bonds”, “Ethical Issues in Civet Coffee”, “Chicken Tikka Masala – Britain’s National Dish”.Contents -
1. Globalization and International Business
2. Globalization of Business Structures: The Transnational Corporation
Unit Ii GLOBAL BUSINESS ENVIRONMENT
3. Economic Environment
4. Political and Legal Environment
5. Cultural Environment
Unit III FRAMEWORK OF INTERNATIONAL BUSINESS
6. International Trade Theories and Applications
7. Political Economy of International Trade
8. Foreign Direct Investment: Theory and Application
9. Regional Economic Integration
Unit IV GLOBAL MONETARY ENVIRONMENT
10. Regional Economic Integration
11. Financing of Global Operations
Unit V GLOBAL BUSINESS STRATEGY
12. Strategy of Foreign Market Entry
13. Alliances and Acquisitions
14. Technology and Innovation
Unit VI BUILDING FUNCTIONAL EXCELLENCE
15. International Organizational Structures and Design
16. International Marketing
17. International Human Resource Management
18. International Production and Supply Chain Operations
19. Accounting For International Business
20. Environmental Issues for International Business
21. International Entrepreneurship
22. International Business and Society
About the author - Sumati Varma -Department of commerce, Sri Aurobindo college (Evening), University of Delhi
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