International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students.\nThe material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur.\nInternational Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.\n\nFeatures: \n• UPDATED! The importance of understanding different cultures and cultural barriers that may arise are emphasized throughout the text\n• Chapter introductions are culturally rich and sensitize readers to different cultures they may do business with in the future through real world examples.\n• Learning Objectives summarize the main concepts students should take from each chapter in a clear, bullet-pointed format.\n• Quick Study concept checks help students verify that they have retained the main concepts of the chapter.\n• UPDATED! Reorganized chapters include new information and facilitate better learning flow\n• Introductions are culturally centric to stress and integrate this fundamental concept of international business throughout the text.\n\nContents: \nPART 1 Global Business Environment\nChapter 1 Globalization\nPART 2 National Business Environments\nChapter 2 Cross-Cultural Business\nChapter 3 Political Economy and Ethics\nChapter 4 Emerging Markets and Development\nPART 3 International Trade and Investment\nChapter 5 International Trade Theory\nChapter 6 Political Economy of Trade\nChapter 7 Foreign Direct Investment\nChapter 8 Regional Economic Integration\nPART 4 The International Financial System\nChapter 9 International Financial Markets\nChapter 10 International Monetary System\nPART 5 International Business Management\nChapter 11 International Strategy and Organization\nChapter 12 Analyzing International Opportunities\nChapter 13 Selecting and Managing Entry Modes\nChapter 14 Developing and Marketing Products\nChapter 15 Managing International Operations\nChapter 16 Hiring and Managing Employees\n
About the Author
John J. Wild is a distinguished Professor of Business at the University of Wisconsin at Madison. \nKenneth L. Wild is affiliated with the University of London, England.
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