Introduction to Information Systems helps students learn the core skills related to information systems while grasping why they are so fundamental to business and society. The third edition includes updated chapters, brand-new case studies, and revelations about business strategies, technology trends, and innovations—along with tips to help students work smarter and more efficiently. Additionally, the third edition highlights new technology and trends in information systems, including the Internet of Things (IoT), social media, social and mobile marketing, and digital analytics.
About the Author
Patricia Wallace’s career spans the fields of information technology, business and management, and psychology, and she has held varied positions, including head of information technology, faculty member, academic administrator, and consultant
Features
All chapters and case studies have been fully updated with current information and sources
Extended coverage of the Internet of Things has been added throughout, discussing the explosive increase in connected devices and the data they manage.
Expanded coverage of social media, social and mobile marketing, and digital analytics
Table Content
1. Information Systems and People
2. Information Systems and Strategy
3. Information and Communications Technologies: The Enterprise Architecture
4. Databases and Data Warehouses
5. Information Systems for the Enterprise
6. The Web, Social Media, E-Commerce, and M-Commerce
7. Business Intelligence and Decision Making
8. Collaborating with Technology
9. Knowledge Management and E-Learning
10. Ethics, Privacy, and Security
11. Systems Development and Procurement
12. Project Management and Strategic Planning
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