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Brand Tagline: the company and its management completely believes in the brand tagline "Be The Star"
All the planning will have to be centered around this belief "Be The Star"
Brand Communication: Be The Star is the tagline and the communication needs to be centered around this tagline. The brand positioning will be centered around being in the mindscape of these people's need of being the star. By wearing Lawman Pg3 you become the star.
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The images represent actual product though color of the image and product may slightly differ.