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ISBN13:9789353163402
ISBN10:9353163404
Language:English
Author:Dhruv Grewal & Michael Levy
Publisher:MCGRAW HILL
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ISBN13:9789353163402
ISBN10:9353163404
Language:English
Author:Dhruv Grewal & Michael Levy
Publisher:MCGRAW HILL
Pages:736
Binding:Paperback
Edition:5
Edition Details:LATEST
BIS/ISI License number:NA
BIS/ISI required:NA
SUPC: SDL158578568

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Management Studies
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Description

Grewal/Levy’s Marketing is designed for today’s social, mobile and digital student population with an emphasis on how firms analyze, create, deliver, communicate and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage topics like social media and ethics integrated throughout a robust suite of instructor resources and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.

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Product Type: Academic Texts Management Books
Brand: McGraw Hill Education (India) Pvt Ltd
Binding: Paperback ,Paperback
Language: English

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