New Products Management

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ISBN13:9789389949810
ISBN10:9389949815
Language:English
Author:Merle Crawford & Anthony Di Benedetto
Publisher:MCGRAW HILL
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ISBN13:9789389949810
ISBN10:9389949815
Language:English
Author:Merle Crawford & Anthony Di Benedetto
Publisher:MCGRAW HILL
Pages:568
Binding:Paperback
Year:2020
Edition:11
Edition Details:LATEST
BIS/ISI License number:NA
BIS/ISI required:NA
SUPC: SDL723304916

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Management Studies
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Description

New Products Management, now in its eleventh edition, is a comprehensive textbook on new product development and management. The book takes the management approach with the perspective of marketing. The text is interspersed with real-life examples and take-aways for practicing managers apart from providing a great many “best practices” of various industries. Also, the various stages of the new products process have been discussed in detail. Salient Features: • Analytical Models: Uses various analytical models such as Perceptual Mapping, Conjoint Analysis etc. to integrate the stages of the new products process • Managerial Approach: Integrates the various approaches to new products development – strategic, organizational, concept generation, technical development etc. to enable learners to lead a multi-functional team • New Cases: 10 New Cases in this edition including corporate strategy at , open innovation at Pillsbury, positioning and competition in the smartphone industry etc. • Updated Cases: Six substantially updated cases including Rubbermaid, WiLife, Gillette etc. • Latest Research: Latest research in the area of new products management on topics such as CPAS, open innovation, design-driven innovation, crowdsourcing etc. have been added

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Product Type: Academic Texts Management Books
Brand: McGraw Hill Education (India) Pvt Ltd
Binding: Paperback ,Paperback
Language: English

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