How did Apple teach its employees to become sales consultants?
How did Tanishq pivot to unlock growth?
Why did Southwest Airlines treat its employees as its best customers?
How did Google transform its work place into a fun place?
These and more are part of The New Rules of Business. The world of business has changed. As business progresses in a VUCA world which is volatile, uncertain, complex and ambiguous – organisations are changing at a faster speed than ever. Businesses are reinventing themselves and how they deal with employees, customers and other stakeholders.
This book unfolds the mysteries of these new ways of doing business which most companies try to keep as secret. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
About the Author
Rajesh Srivastava is an alumnus of IIT Kanpur and IIM Bangalore. He has over three decades of corporate and academic experience. He spent over three decades as a manager in various sectors like beverages, food and commodities, personal care and education. He was President of JK Helene Curtis (a Raymond Group Company). Rajesh then moved to education and became an adjunct faculty at IIM Indore and COO of SP Jain School of Global Management. He now works as a consultant and holds workshops for companies like Siemens, Mercedes Benz, Reliance, IE Business School Spain, among others. Throughout his career, his writings have appeared in various publications including Outlook, the Telegraph, Mid-Day, Business Standard, and Mint. This is his first book. He lives in Mumbai with his wife Shaily and their son Kautuk.
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