Seal The Hole In The Bucket (Pb) - Re-Master The Lost Art Of Marketing

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ISBN-13 :9789381860632
ISBN-10 :9381860637
Language :English
Binding :Paperback
Publisher :Embassy Books
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ISBN-13 :9789381860632
ISBN-10 :9381860637
Language :English
Binding :Paperback
Publisher :Embassy Books
Author :Cyrus Gonda & Kalim Khan
Number of Pages :381
Year of Publishing :2010
Edition : 1
SUPC: SDL322893897

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Other Details
Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Business, Investing & Management
Manufacturer's Name & Address
Packer's Name & Address
Marketer's Name & Address
Importer's Name & Address

Description

A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the analogy of a leaking bucket, equating it with an organization which has holes in its functioning and approach towards their only source of revenue their customers. The book, in an engaging manner, shows the reader how to : Follow the profitable marketing philosophy Build a rock solid brand Create genuine USP,s literally out of thin air Make every Moment of Truth for your customers a positive one Develop and practice the WinWin philosophy Identify the Circle of Influence of your customers Be flexible in customer interactions Make positive word of mouth of publicity to bring in huge business Identify and understand the unique needs of each of your customers This dynamic duo provide the readers with 13 TENANTS, which if implemented by any organization, guarantees retained customers and enhanced profitability.

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Product Type: Non Fiction Books Business, Investing & Management Books
Brand: Books
Binding: Paperback ,Paperback
Language: English ,English

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