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The Business of Events Management | First Edition | By Pearson

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  • ISBN13:9789353940348
  • ISBN10:9353940346
  • Exam:MBA
  • Publisher:Pearson Education
  • Language:English
  • Author:John Beech ; Sebastian Kaiser; Robert Kaspar
  • Binding:Paperback
  • Publishing Year:2019
  • Pages:416
  • SUPC: SDL718292034

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The Business of Events Management provides an accessible and lively introduction to the practice of managing an event, festival, conference or congress. Written by a team of international experts, the book incorporates the latest thinking in events management and highlights key theories, concepts and models by using a range of case studies and examples. This book will enable you to:

- Manage the financial aspects of events management

- Understand the impact of events on built and natural environments

- Explain the role of volunteers in an event and understand the challenges that managing them involves

- Understand the key issues in planning and designing a venue


Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Case studies include the Edinburgh International Festival, the 2010 Winter Olympics and Indian Premier League Cricket.

Table of Contents:

Section A – The Context of Events Management

1. Introduction to Events Management

2. The Dimensions of Events Management

3. Theories and Models in Events Management

4. The Business of Sports and Cultural Events

5. The Business of Conferences and Corporate Events

Section B – The Role of Business Functions in Events Management

6. Human Resource Management and The Role of Volunteers

7. Marketing and Destination Branding

8. Finance in Events Management

9. Event Planning and Strategy

10. Sustainable Events Management

11. Events, the Law and Risk Management

12. Event Operations and Project Management

13. Using IT and the Internet for Events

Section C - Management Issues in Events Management

14. The Event Life Cycle and Event Stakeholders

15. The Role of Sports, Cultural and Business Venues

16. Event Tourism

17. Impact Evaluation of Events

18. Events Management and the Hospitality Industry

19. Creating and Designing Events

20. Events in Public Spaces

21. Events as a Sponsorship Investment

Section D – The Future of Events Management

22. Trends in Events Management

About the Author

1. John Beech, Coventry Business School, Coventry University

2. Robert Kaspar, University of Kufstein

3. Sebastian Kaiser, University of Kufstein

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The Business of Events Management | First Edition | By Pearson

The Business of Events Management | First Edition | By Pearson

Rs. 472

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