This Eric Ries best seller is primarily an elaboration of his famous business concept known as The Lean Startup. The book gives readers revolutionary ways in which newer companies are formulated and how their business functions effectively. The book was published in the year 2011 and provides enlightening ideas and tips on how to prevent new businesses from failing prematurely.
Synopsis
The Lean Startup mainly talks about modernised techniques which can be put to use by entrepreneurs across the globe in order to form new companies and create newer and better products. It also provides information about how to cater to the growing needs of the customers in the realm so that their customer stack increases and the company attains success through and through. The author has also expressed his own experiences regarding launching new business ventures and employs his active association with the Harvard Business School to analyse the reasons why most of the new start-up companies fail as soon as they start. Plus the book is a wonderful guide which gives business men all the important knowledge about increasing the scalability of their company. The author has made use of lucid English just so that readers or rather businessmen of all genres can know and understand the information easily.
About the author
The author of the book, Eric Ries is an American entrepreneur and also the author of many business related books. He is also a regular blogger and a pass out from the Yale University. He is a graduate in Computer Science and in the year 2007 was bestowed with the award of being one of the best young Entrepreneurs of Technology.
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